Uber Eats
Visual Metaphor Ads Campaign
This campaign breaks the stereotype that food delivery is just fast, unhealthy meals by spotlighting authentic international cuisine from local restaurants. It positions Uber Eats as a platform for global flavors delivered fast—without sacrificing quality or culture.
Using clever food-flag metaphors (like tacos arranged as the Mexican flag), the bold visuals paired with Uber Eats’ signature green grab attention across billboards, print, and Instagram Reels. A 20% off promo encourages first-time users to try the app, making it easy to explore new tastes while supporting neighborhood spots. It's convenient, diverse, and built to drive downloads.
