Harry Potter x Crocs

To launch its limited-edition Harry Potter collection during the back-to-school season, Crocs needed a campaign that spoke directly to students, young adults, and devoted fans. The solution: a multi-channel experience that invited audiences to choose their house—and their Crocs—blending fandom with fashion.

Drawing from house colors, iconic symbols, and magical quotes, the campaign spanned everything from animated eblasts and magazine ads to Amazon product stacks and interactive social media content. Designed to be immersive and playful, each piece encouraged fans to engage, connect, and step into the school year with a little Hogwarts magic.